BEFORE
The Shore Group Real Estate — BEFORE

CASE STUDY
The Shore Group Real Estate,
Sussex County, DE

Background
The Shore Group is a full-service real estate firm dedicated to serving the communities and housing markets of coastal Sussex County, Delaware. The realtors and agents at The Shore Group, along with their partners Joe Maggio Realty, take pride in providing buyers and sellers with top-quality real estate services and 100% client satisfaction.

The Shore Group Real Estate had an existing website for a number of years, but their digital footprint in place didn’t to gain the amount of traction and visitor traffic they were anticipating. Additionally, the website’s content and page links were clumped and difficult to navigate, creating a somewhat cumbersome user experience. The site was also in need of a new IDX/MLS integration system. In 2016, The Shore Group was referred to DelmarvaVoIP, a division of Troy Ventures, to assist them to re-build their digitized brand.

How did we help The Shore Group?
The Development & Marketing team at DelmarvaVoIP wanted to first ensure that the new website’s content be re-organized and presented in a fashion that would improve the user interface and experience, for example by creating a sortable, categorized FAQ portal for all pressing questions regarding Real Estate. DelmarvaVoIP also worked with a third-party Real Estate trade association to integrate a new MLS/IDX feed into the website, which is used to feed through listings by several categories and taxonomies.

Based on the customer’s need to gain more digital visibility and traffic, the team also worked on integrating in-depth SEO (Search Engine Optimization) configurations for each page on the new site to help The Shore Group become a top search result regarding Coastal Sussex Realty. Along with all of these new implementations, the site was re-designed with a new clean, sharp front-end framework, a bright and vibrant color scheme, and a new company logo.

Troy Ventures

DelmarvaVoIP

SecureNetMD®

AFTER
The Shore Group Real Estate

CASE STUDY
The Shore Group Real Estate,
Sussex County, DE

Background
The Shore Group is a full-service real estate firm dedicated to serving the communities and housing markets of coastal Sussex County, Delaware. The realtors and agents at The Shore Group, along with their partners Joe Maggio Realty, take pride in providing buyers and sellers with top-quality real estate services and 100% client satisfaction.

The Shore Group Real Estate had an existing website for a number of years, but their digital footprint in place didn’t to gain the amount of traction and visitor traffic they were anticipating. Additionally, the website’s content and page links were clumped and difficult to navigate, creating a somewhat cumbersome user experience. The site was also in need of a new IDX/MLS integration system. In 2016, The Shore Group was referred to DelmarvaVoIP, a sister company of SecureNetMD® under the Troy Ventures heading, to assist them to re-build their digitized brand.

How did we help The Shore Group?
The Development & Marketing team at DelmarvaVoIP wanted to first ensure that the new website’s content be re-organized and presented in a fashion that would improve the user interface and experience, for example by creating a sortable, categorized FAQ portal for all pressing questions regarding Real Estate. DelmarvaVoIP also worked with a third-party Real Estate trade association to integrate a new MLS/IDX feed into the website, which is used to feed through listings by several categories and taxonomies.

Based on the customer’s need to gain more digital visibility and traffic, the team also worked on integrating in-depth SEO (Search Engine Optimization) configurations for each page on the new site to help The Shore Group become a top search result regarding Coastal Sussex Realty. Along with all of these new implementations, the site was re-designed with a new clean, sharp front-end framework, a bright and vibrant color scheme, and a new company logo.

BEFORE
The Shore Group Real Estate — BEFORE
AFTER
The Shore Group Real Estate

Troy Ventures

DelmarvaVoIP

SecureNetMD®

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